SSFW: bridging the gap between formal and casual
Quoc Thang is a ‘made in the EU’ men’s wear label and sustainability is a priority for the label. It uses dead stock fabrics from high-end fashion houses, never out of stock fabrics and GOTS certified organic cotton.
In 2015 Quoc Thang presented SSFW, a new collection with a new design strategy. Instead of showing a collection every season, Thang designs one-silhouette per calendar year. This approach embodies his reaction towards the fast pace of the fashion industry, over consumption, sustainability and sustainable entrepreneurship. In the design process, he takes the four seasons in account.