ssfw by quoc thang: bridging the gap between formal and casual

In 2015 Quoc Thang presented SSFW, a new collection with a new design strategy. Instead of showing a collection every season, Thang designs one-silhouette per calendar year. This approach embodies his reaction towards the fast pace of the fashion industry, over consumption, sustainability and sustainable entrepreneurship. In the design process, we take the four seasons in account.

Theme of this collection is 
City Rugged, which translates into a tough adolescent look and feel, combined with a gentle touch of the modern suburbia. The collection contains a relaxed trouser, a crew neck t-shirt, a dress shirt and a short jacket, all in different colours and materials. Leading colour is dark blue, combined with gradients of sand tones. The materials used are a range of cotton fabrics, organic denim, organic pique and mesh. Quoc Thang is a ‘made in the EU’ men’s wear label.